Wholesale
Baby Bliss makes labor and delivery gowns for the women your store already serves. Designed by a mom, sized XS through 5X, and built for the hospital rather than the photo shoot.
Wholesale pricing, minimums, and terms are on our Faire page. New retailers order with free returns through Faire.
Why stock us
A size range most of the category ignores. Every gown comes in XS through 5X in the same fabric and the same cut. Plus-size customers are used to being offered a shorter list and a worse product, and they notice when they are not.
It solves a real problem, not a decorative one. Snap-open shoulders for nursing, skin-to-skin, and medical access. Soft enough against a C-section incision. Deep pockets that hold a phone. Women are buying this because the hospital gown is miserable, not because it photographs well.
It sells itself on the shelf. The cotton-modal blend does the work. Customers touch it and understand the price, which makes it a straightforward add next to swaddles, nursing bras, and hospital bag items.
A predictable buying moment. Expecting mothers pack a hospital bag on a schedule. This is a gift item, a registry item, and a self-purchase, which gives it three ways to move.
The line
Labor and delivery gowns. Three styles, all XS to 5X, all in the same soft cotton-modal blend with a touch of stretch.
- Bliss, the original. Snap access at the shoulders, sleeveless.
- Vara, sleeved. Same access, more coverage, popular in cooler months.
- Amora, wrap style. Easiest nursing access of the three.
What sits next to them. The pieces that finish a hospital bag display or a baby shower table.
- Cozy Dream nursing robe, cotton modal
- Non-slip hospital grip socks, an easy impulse add at the register
- Organic cotton muslin swaddle blanket
- Security blanket
- Silicone baby bibs, set of two
- Baby wrap carrier
- Felt and rope diaper caddy organizers
- Diaper bag backpack and the Henry overnight duffle
- 40oz insulated tumbler
How to order
We sell wholesale through Faire, which handles your terms, net payment options, and free returns on your first order with us. Browse the full line, current wholesale pricing, and order minimums there.
Questions, or want to order direct?
Email support@itsbabybliss.com and tell us your store name, where you are, and what you are looking for. We answer every wholesale email ourselves.
Thanks for considering us.
Leslie, founder